Trade Fair «Thailand Week 2026»

   Mama instant noodles, Lactasoy soy milk, Osotspa energy drinks, Srichand cosmetics, Lucky Flame gas cookers — the Thai brands Vietnamese shoppers already know from supermarket shelves line up under one roof in Phú Mỹ Hưng, next to dozens of manufacturers pitching to the Ho Chi Minh City market for the first time.

   The fair is run by the Department of International Trade Promotion (DITP) of Thailand's Ministry of Commerce, through the Thai Trade Center in Ho Chi Minh City. Its official e-catalogue lists 142 Thai and Vietnamese companies across nine sections; food and beverage alone accounts for almost half of them, including Thai President Foods, Lactasoy, KCG Corporation, Thai Wah, Pataya Food, Chaosua Foods and Srinanaporn Marketing.

   What the nine sections cover:
Mom & Kids — 25 companies: formula, baby food, mother-and-child goods
Food and Beverage — 48 companies: spices, noodles, snacks, drinks, processed foods
Health & Beauty — 29 companies: cosmetics, herbal remedies, personal care
Household Products — 14 companies: kitchenware, stainless steel, home appliances
Restaurant — 10 food stalls, among them Pad Thai Restaurant, Thai Basil, Thai Market, Golden Elephant, Jatujak Retro Bar and Phavinee's Thai Kitchen
Fashion, Lifestyle, Jewelry — clothing, leather goods, footwear, jewellery and pearls
Trade & Services — Central Retail Vietnam, the Tourism Authority of Thailand, the Thailand Board of Investment, Export-Import Bank of Thailand and the Top Thai By DITP stand

   If you import, distribute or run a shop or a restaurant, this is your chance to talk to producers directly instead of going through middlemen. If you are simply shopping, the draw is the products that have not reached Vietnamese retail yet, the row of Thai dishes cooked on the spot, and the tourism desk for anyone planning a trip to Thailand.

   Thailand Week is DITP's recurring trade-and-culture format, staged across Asian markets. The Hanoi edition in January 2026 at I.C.E Hanoi drew more than 100 companies and around 120 booths.

   The fair occupies three adjoining halls, A3 – A4 – A5, inside the Saigon Exhibition and Convention Center complex, so allow extra time if you intend to walk all of it. The complete exhibitor list by sector is in the official e-catalogue.

   Come hungry, bring a tote bag, and leave room in it.