Exhibition «Saigon Beauty Show & K-Beauty Expo Vietnam 2026»

   More than a hundred and fifty Korean beauty brands packed into one exhibition centre, bringing both the products and the technology behind them. You get to try lines that can take a year to appear on Vietnamese shelves, straight from the people who make them.

   The show is two events joined together: Saigon Beauty Show and K-Beauty Expo Vietnam, running at the same time in the same venue. According to the organisers this edition gathers over 150 K-Beauty brands, covering cosmetics, personal care products and beauty technologies brought directly from Korea.

   The exhibition splits visitors into two clear streams:

• — a consumer stream for beauty enthusiasts, students and young K-Beauty followers
• — a business stream for individuals and companies looking for partners and suppliers
• — hands-on product trial areas running across all three days
• — experience activities scheduled throughout the run

   Worth noting when you register: the form asks you to pick your stream. Choose business if you are after partners or suppliers, choose consumer if you are coming to look around and test products. The two streams carry different entitlements, and picking the wrong one changes what is prepared for you.

   Registration has four steps: open the official registration page, accept the privacy policy, choose the individual or group form, then fill in your details and receive a confirmation email. That confirmation email has to be shown at check-in, so keep it on your phone.

   The venue is the large exhibition centre in the south of the city, a fair way from the centre, and the three opening days run from midweek into the weekend. If you are coming on the business stream, the first two days are usually better for meetings.

   Three days to see an entire beauty industry under one roof. Register in advance and pick the right stream.