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Exhibition «VietFranchise 2026» (franchising and retail technology)Business Events

Exhibition «VietFranchise 2026» (franchising and retail technology)

#trade show#franchising#retail technology#startups#SECC#Ho Chi Minh City

About the event

   Thinking of opening a franchised store, or looking for the next brand to add to your chain? Hundreds of booths on franchising and retail technology gather in Ho Chi Minh City, where you can talk to brand owners face to face instead of piecing things together online.

   VietFranchise 2026 (Vietnam International Franchise Exhibition) is a specialised trade show built on two pillars: retail technology and franchising. It connects brand owners, franchisors, investors, retailers and technology providers for chain and retail businesses. It is organised by COEX VINA and VFLN.

   The expected 2026 scale is 150 exhibitors across 250 booths, in these sectors:

  • — food and beverage;
  • — beauty and healthcare;
  • — fashion and apparel;
  • — retail and wholesale;
  • — startup models;
  • — education, training and consulting.

   Alongside the exhibition there are seminars, a lucky draw and a check-in programme at the show with vouchers.

   It is useful for would-be entrepreneurs considering a franchise, chain owners looking for expansion partners, investors and retailers shopping for technology solutions.

   In 2025 the show, then called Vietnam International Retailtech & Franchise Show, ran from 31 October to 2 November at SECC with 175 exhibitors, 350 booths and 10,000 visitors, according to the organiser's report. Coffee Expo Vietnam runs at SECC on the same dates.

   Entry is free with pre-registration, which closes at 23:59 on 28 October. On arrival, show your invitation or QR code at the registration counter to collect a badge. Last admission is 30 minutes before closing. For the final day, the visitor guide gives a 16:00 closing time while the opening-hours table says 17:00, so plan to arrive early on 31 October.

   The show is held in Hall A at SECC.

   Organiser's email: [email protected].

   Three days to find the right brand and meet people who could be partners for years.

Location

Saigon Exhibition and Convention Center (SECC)

799 Nguyễn Văn Linh, phường Tân Mỹ, TP. Hồ Chí Minh

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