AI Marketing Summit 2026 — Hanoi

   AI is rewriting how Vietnamese companies do marketing – from content and advertising to the way they read their customers. AI Marketing Summit 2026 lands at exactly that moment, bringing business owners and marketers into one room for two days to look at the full picture, «from strategy to execution».

   Organised by HBR Business School (Trường Doanh Nhân HBR), the summit expects 1,000+ business owners and marketers and a lineup of 10+ hands-on speakers. It is built for decision-makers: SME owners, marketing directors and department heads who need to put AI to work inside a growth engine rather than just hear about it.

   The programme is organised around several tracks: getting ahead of marketing trends with Big Data and AI, overall brand strategy, long-term marketing vision, attracting and training marketing talent, understanding target customers, applying GenAI to produce sales content, and building a personal brand for leaders.

   At a glance

   25 – 26 July 2026, 09:00 – 18:30
Forevermark Wedding & Convention, 614 Đ. Lạc Long Quân, Tây Hồ, Hanoi
Scale: 1,000+ attendees, 10+ speakers
Organiser: HBR Business School

   Why this moment matters. Vietnam's digital advertising market was worth roughly US$1.45 billion in 2025, with mobile platforms taking about 65% of it – marketing budgets are shifting hard toward digital and mobile-first channels. On the AI side, a 2025 survey (MMA & Decision Lab) found that around 89% of Vietnamese businesses already use AI in their marketing; the most common uses are chatbots (70%), AI-driven content creation (63%) and personalised recommendations (59%). That market is still growing at double digits a year, on top of adult smartphone penetration above 88% – meaning almost all of your customers are already on digital channels. The question has stopped being «should we use AI» and become «how do we use it to get results» – which is exactly what an execution-focused summit is there to answer.

   The value differs by role. Business owners leave with a strategic picture: where in the marketing engine AI should be invested first to protect cash flow. Marketing directors and team leads take away concrete workflows – from GenAI content production to running a leaner team. And everyone gets two days of direct networking with 1,000+ people solving the same growth problem, which a webinar cannot replace.

   Tickets and registration. The Early Bird tier is 299,000₫, limited to the first 200 tickets, with the price rising once they sell out. Details and registration: Register to attend.

   Two days to turn AI from a buzzword into a real growth tool for your business.